000			00903nam a2200253 a 4500
005			20260112063250.0
020			_a9812531823
039			_a202110071430 _bstaff _c201301180120 _d staff _c201003290302 _d staff _c201003290301 _d staff _y 201003290300 _z staff
050			_a658.83 _bKUM
082			_a658.83 _bKUM [ Shelf 70 ]
100			_aKumar, V., _d 1957-
245			_aEssentials of marketing research / _cV. Kumar, David A. Aaker, George S. Day.
250			_a2nd ed.
260			_aNew York : _bWiley, _cc2002.
300			_axix, 553 p. : _bill. (some col.) ; _c27 cm.
504			_aIncludes bibliographical references and index.
590			_aLC copy lacks CD.
650			_aMarketing research.
700			_aAaker, David A.
700			_aDay, George S.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*5900*6500*7000*7001*9992
909			_a2471
999			_c2361 _d2361