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| 005 | 20260112063221.0 | ||
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_a202110071239 _bstaff _c201301170610 _d staff _y 200907260241 _z staff |
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| 050 |
_a658.827 _bJON |
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| 082 |
_a658.827 _bJON [ Shelf 69 ] |
||
| 100 | _aJones, John Philip. | ||
| 245 |
_aWhat's in a brand? : _bbuilding brand quity through advertising / _cJohn Philip Jones. |
||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, |
||
| 300 |
_a335 p. ; _c26 cm. |
||
| 650 | _aBrand. | ||
| 650 | _aAdvertising. | ||
| 991 | _aVIRTUA40 | ||
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| 909 | _a241 | ||
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