| 000 | 01331cam a22003014a 4500 | ||
|---|---|---|---|
| 005 | 20260112063221.0 | ||
| 010 | _a2003-071083 | ||
| 020 | _a9780070601581 | ||
| 039 |
_a202110071513 _bstaff _c201301180434 _d staff _c201301180434 _d staff _c200907260238 _d staff _y 200907260236 _z staff |
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| 050 |
_a658.8342 _bPET |
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| 082 |
_a658.8342 _bPET [ Shelf 70 ] |
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| 100 | _aPeter, J. Paul. | ||
| 245 |
_aConsumer behavior and marketing strategy / _bJ. Paul Peter, Jerry C. Olson. |
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| 250 | _a7th ed. | ||
| 260 |
_aNew Delhi: _bTata McGraw-Hill, _cc2005. |
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| 300 |
_axxv, 578 p. : _bill. ; _c27 cm. |
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| 440 | _aMcGraw-Hill/Irwin series in marketing | ||
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 650 | _aConsumer behavior. | ||
| 650 | _aMarketing. | ||
| 700 |
_aOlson, Jerry C. _q (Jerry Corrie), _d 1944- |
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| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/mh051/2003071083.html |
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| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/mh041/2003071083.html |
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| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0735/2003071083-b.html |
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| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0500*0820*1000*2450*2500*2600*3000*4400*5000*6500*6501*7000*8560*8561*8562*9992 | ||
| 909 | _a240 | ||
| 999 |
_c233 _d233 |
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