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_a202110121512 _bstaff _c201301070410 _d staff _c201010212355 _d staff _c201003242222 _d staff _y 201003242221 _z staff |
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| 050 |
_a658.8 _bCHE |
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| 082 |
_a658.8 _bCHE [ Shelf 66 ] |
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| 100 | _aCheverton, Peter. | ||
| 245 |
_aKey marketing skills : _bstrategies, tools, and techniques for marketing success / _cPeter Cheverton ; [foreword by Malcolm McDonald]. |
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| 250 | _a2nd ed. | ||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
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| 300 |
_axiii, 383 p. : _bill. ; _c25 cm. + _e 1 CD-ROM (4 3/4 in.) |
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| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 650 | _aStrategic planning. | ||
| 856 |
_u http://10.10.1.6/eresource1/Marketing/KeyMarketingSkills8044.zip _y Download FILE |
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| 991 | _aVIRTUA40 | ||
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| 909 | _a2403 | ||
| 999 |
_c2304 _d2304 |
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