| 000 | 01425nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063249.0 | ||
| 020 | _a9780749443184 | ||
| 039 |
_a202110071432 _bstaff _c201301180113 _d staff _c201003242210 _d staff _y 201003242209 _z staff |
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| 050 |
_a658.83 _bCAL |
||
| 082 |
_a658.83 _bCAL [ Shelf 70 ] |
||
| 100 | _aCallingham, Martin. | ||
| 245 |
_aMarket intelligence : _bhow and why organizations use market research / _cMartin Callingham. |
||
| 246 | 3 | 0 | _aHow and why organizations use market research |
| 260 |
_aLondon ; _aSterling, Va. : _bKogan Page, _cc2004. |
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| 300 |
_aviii, 223 p. ; _c24 cm. |
||
| 440 | _aMarket research in practice series | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aTypes of organization -- Knowledge is the most important asset of a company -- Decision making in an organization -- The market research function within an organization -- Buyer-supplier relationships -- The nature and scope of quantitative data -- Qualitative information and its relationship to quantitative information -- Designing the research -- Managing the research process from within the company -- Managing the results -- Knowing the future -- Conclusion -- Appendix: The Market Research Society code of conduct. | ||
| 650 | _aMarketing research. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*4400*5040*5050*6500*9992 | ||
| 909 | _a2401 | ||
| 999 |
_c2302 _d2302 |
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