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|---|---|---|---|
| 005 | 20260112063221.0 | ||
| 020 | _a0750659807 | ||
| 020 | _a8131204359 | ||
| 039 |
_a202110071226 _bstaff _c201301180047 _d staff _c200907260246 _d staff _c200907260120 _d staff _y 200907260119 _z staff |
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| 050 |
_a658.827 _bCHE |
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| 082 |
_a658.827 _bCHE [ Shelf 69 ] |
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| 100 |
_aDe Chernatony, L. _q (Leslie) |
||
| 245 |
_aCreating powerful brands in consumer, service and industrial markets / _cLeslie de Chernatony and Malcolm McDonald. |
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| 250 | _a3rd ed. | ||
| 260 |
_aOxford ; _aBurlington, MA : _bElsevier/Butterworth-Heinemann, _cc2003. |
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| 300 |
_axvii, 467 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aBrand name products _x Planning. |
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| 650 | _aBranding (Marketing) | ||
| 700 | _aMcDonald, Malcolm. | ||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/toc/fy0601/2005357186.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0627/2005357186-d.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*8560*8561*9992 | ||
| 909 | _a236 | ||
| 999 |
_c229 _d229 |
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