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020			_a0071460365
039			_a202110071457 _bstaff _c201503202004 _d staff _c200907260117 _d staff _y 200907260116 _z staff
050			_a658.8342 _bCOH
082			_a658.8342 _bCOH [ Shelf 70 ]
100			_aCohen, Marshal.
245			_aWhy customers do what they do : _bwho they are, why they buy, and how you can anticipate their every move / _cMarshal Cohen.
260			_aNew York : _bMcGraw-Hill, _cc2006.
300			_avii, 184 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aConnecting with a moving target -- Do you BOGO? -- We finally got a piece of the pie -- Formulating your value equation -- The thinning middle -- The supersizing of America -- Did you just call me ma'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling customer aspirations.
650			_aConsumer behavior.
856			_Table of contents only _u http://www.loc.gov/catdir/toc/fy0614/2006297414.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5050*6500*8560*8561*8562*9992
909			_a235
999			_c228 _d228