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| 020 | _a9780324320879 (pbk.) | ||
| 020 | _a0324320876 (pbk.) | ||
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_a202110071435 _bstaff _c201301180116 _d staff _c200907260115 _d staff _y 200907260114 _z staff |
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| 050 |
_a658.83 _bZIK |
||
| 082 |
_a658.83 _bZIK [ Shelf 70 ] |
||
| 100 | _aZikmund, William G. | ||
| 245 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin. |
||
| 250 | _a3rd ed. | ||
| 260 |
_aMason, Ohio : _bThomson/South-Western, _cc2007 |
||
| 300 |
_axvii, 414 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 405-410) and index. | ||
| 650 | _aMarketing research. | ||
| 700 | _aBabin, Barry J. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0202*0203*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||
| 909 | _a234 | ||
| 999 |
_c227 _d227 |
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