000 01089nam a2200277 a 4500
005 20260112063221.0
020 _a0471363405 (cloth : alk. paper)
020 _a812650806X
039 _a202110071437
_bstaff
_c201301180118
_d staff
_c200907270330
_d staff
_c200907260113
_d staff
_y 200907260112
_z staff
050 _a658.83
_bAAK
082 _a658.83
_bAAK [ Shelf 70 ]
100 _aAaker, David A.
245 _aMarketing research /
_cDavid A. Aaker, V. Kumar, George S. Day.
250 _a7th ed.
260 _aNew York :
_bWiley,
_cc2001.
300 _axvi, 751 p. :
_bill. ;
_c27 cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing research.
700 _aKumar, V.,
_d 1957-
700 _aDay, George S.
856 _Publisher description
_u http://www.loc.gov/catdir/description/wiley0310/00035933.html
856 _3 Table of Contents
_u http://www.loc.gov/catdir/toc/onix05/00035933.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*8560*8561*9992
909 _a233
999 _c226
_d226