| 000 | 01089nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063221.0 | ||
| 020 | _a0471363405 (cloth : alk. paper) | ||
| 020 | _a812650806X | ||
| 039 |
_a202110071437 _bstaff _c201301180118 _d staff _c200907270330 _d staff _c200907260113 _d staff _y 200907260112 _z staff |
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| 050 |
_a658.83 _bAAK |
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| 082 |
_a658.83 _bAAK [ Shelf 70 ] |
||
| 100 | _aAaker, David A. | ||
| 245 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
||
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bWiley, _cc2001. |
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| 300 |
_axvi, 751 p. : _bill. ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing research. | ||
| 700 |
_aKumar, V., _d 1957- |
||
| 700 | _aDay, George S. | ||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/wiley0310/00035933.html |
||
| 856 |
_3 Table of Contents _u http://www.loc.gov/catdir/toc/onix05/00035933.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*7001*8560*8561*9992 | ||
| 909 | _a233 | ||
| 999 |
_c226 _d226 |
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