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005 20260112063248.0
020 _a9780749447786
039 _a202110121613
_bstaff
_c201301090151
_d staff
_c201003030341
_d staff
_c201003030340
_d staff
_y 201003030309
_z staff
050 _a658.800844
_bSTR
082 _a658.800844
_bSTR [ Shelf 67 ]
100 _aStroud, Dick.
245 _aThe 50-plus market :
_bwhy the future is age neutral when it comes to marketing & branding strategies /
_cDick Stroud.
246 _aFifty-plus market
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2005.
300 _axvi, 314 p. :
_bill. ;
_c24 cm.
500 _a"In association with OMD."
500 _aIncludes index.
505 _aMarketers on marketing to the over-50s -- The future is getting old(er) -- Myths and marketing myopia -- A global snapshot -- What's different about being 'old'? -- The strange world of segmentation -- The value of geodemographics -- The rules have changed -- From theory to practice -- Interactive channels : myths, facts and unknowns -- Interactive media for older eyes, hands and minds -- Communicating with the over-50s -- Thoughts about the creative -- What of the future?
650 _aMarketing.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*5000*5001*5050*6500*9992
909 _a2306
999 _c2213
_d2213