000 00959nam a2200253 a 4500
005 20260112063248.0
020 _a9781865089188
039 _a202110211114
_bstaff
_c201212052358
_d staff
_c201003152218
_d staff
_c201003030055
_d staff
_y 201003030053
_z staff
050 _a796.0698
_bSHI
082 _a796.0698
_bSHI [ Shelf 57 ]
100 _aShilbury, David,
_d 1958-
245 _aStrategic sport marketing /
_cDavid Shilbury, Shayne Quick & Hans Westerbeek.
260 _aSt. Leonards, NSW :
_bAllen & Unwin,
_c1998.
300 _axiii, 340 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 309-311) and index.
650 _aSports
_x Marketing.
650 _aSports sponsorship.
650 _aSports
_x Economic aspects.
700 _aQuick, Shayne.
700 _aWesterbeek, Hans.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*7001*9992
909 _a2301
999 _c2209
_d2209