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| 050 |
_a658.827 _bKAP |
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| 082 |
_a658.827 _bKAP [ Shelf 69 ] |
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| 100 | _aKapferer, Jean-Noel. | ||
| 245 |
_aStrategic brand management : _bnew approaches to creating and evaluating brand equity / _cJean-No�el Kapferer ; [translated by Philip Gibbs]. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bKogan Page, _c2000 |
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| 300 |
_av, 343p. : _bill. ; _c25cm. |
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| 504 | _aIncludes bibliographical references (p. 309-319) and index. | ||
| 650 |
_aBrand name products _x Management. |
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| 991 |
_b c-GenColl _h HD69.B7 _i K37 1994 _p 0001536063A _t Copy 1 _w BOOKS |
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| 991 | _aVIRTUA40 | ||
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| 909 | _a2300 | ||
| 999 |
_c2208 _d2208 |
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