000			01369nam a2200253 a 4500
005			20260112063248.0
020			_a9780749454746
039			_a202110071243 _bstaff _c201301170618 _d staff _c201301170618 _d staff _c201003022302 _d staff _y 201003022301 _z staff
050			_a658.82 _bMUL
082			_a658.82 _bMUL [ Shelf 69 ]
100			_aMullin, Roddy.
245			_aSales promotion : _bhow to create, implement & integrate campaigns that really work / _cRoddy Mullin and Julian Cummins.
250			_a4th ed.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2008.
300			_axx, 300 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 292) and index.
505			_aStarting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
650			_aSales promotion.
650			_aMarketing.
700			_aCummins, Julian.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*5050*6500*6501*7000*9992
909			_a2294
999			_c2202 _d2202