| 000 | 00834nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063248.0 | ||
| 020 | _a9788130904740 | ||
| 039 |
_a202110081606 _bstaff _c201301210525 _d staff _c201212050526 _d staff _c201002250320 _d staff _y 201002250318 _z staff |
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| 050 |
_a659.1 _bLEE |
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| 082 |
_a659.1 _bLEE [ Shelf 72 ] |
||
| 100 | _aLee, Monle. | ||
| 245 |
_aPrinciples of advertising : _ba global perspective / _cMonle Lee, Carla Johnson. |
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| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bHaworth Press, _cc2005. |
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| 300 |
_axxi, 427 p. : _bill. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references (p. 383-400) and index. | ||
| 650 | _aAdvertising. | ||
| 700 |
_aJohnson, Carla, _d 1944- |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||
| 909 | _a2275 | ||
| 999 |
_c2186 _d2186 |
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