000			01471nam a2200229 a 4500
005			20260112063248.0
020			_a9780749449063
039			_a202110081627 _bstaff _c201301210541 _d staff _c201212050435 _d staff _c201002250256 _d staff _y 201002250254 _z staff
050			_a659.2 _bLAW
082			_a659.2 _bLAW [ Shelf 72 ]
100			_aLawson, Russell.
245			_aThe PR buzz factor : _bhow using public relations can boost your business / _cRussell Lawson ; foreword by Carol Undy.
260			_aLondon ; _aPhiladelphia : _bKogan Page, _cc2006.
300			_aviii, 184 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aIntroduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
650			_aPublic Relations.
650			_aStrategic planning.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5050*6500*6501*9992
909			_a2273
999			_c2184 _d2184