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020 _a0749443855
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_bstaff
_c201301070359
_d staff
_c201301070359
_d staff
_c201002250000
_d staff
_y 201002242359
_z staff
050 _a658.8
_bGAM
082 _a658.8
_bGAM [ Shelf 66 ]
245 _aMarketing revolution! :
_bthe radical new approach to transforming the business, the brand & the bottom line /
_cPaul R. Gamble ... [et al.].
260 _aLondon ;
_aSterling, VA :
_bKogan Page,
_c2005.
300 _axii, 308 p. :
_bill. ;
_c24 cm.
500 _a"IBM ; CIM."
504 _aIncludes bibliography references (p. 300-303) and index.
650 _aMarketing
_x Management.
650 _aProduct management.
700 _aGamble, Paul R.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*2450*2600*3000*5000*5040*6500*6501*7000*9992
909 _a2267
999 _c2179
_d2179