000			01960nam a2200205 a 4500
005			20260112063247.0
020			_a9798175542562
039			_a202110121514 _bstaff _c201301070012 _d staff _c201002242358 _d staff _y 201002242354 _z staff
050			_a658.8 _bFOR
082			_a658.8 _bFOR [ Shelf 66 ]
100			_aForsyth, Patrick.
245			_aMarketing stripped bare : _ban insider's guide to the secret rules / _cPatrick Forsyth.
260			_aLondon ; _aSterling, VA : _bKogan Page, _c2003.
300			_axvi, 156 p. ; _c24 cm.
505			_aMarketing in context -- No customer can be worse than no customer -- Sex -- A bridge over troubled water -- The company -- The market -- Competition and other difficulties -- Spotting opportunities -- Creating the right mixture -- The marketing plan -- Planning the attack -- May I ask you a few questions? -- A finger in the wind -- Something old, something new -- A trial run -- The promotion mix -- Blowing your own trumpet -- Everyone has an image -- A puss of publicists -- Rattling a stick -- 2p off etc -- Good relations -- Think of a number -- Selling and sales management -- The second oldest profession -- Buyers are a tough lot -- Not just bigger, different -- If all else fails... -- Directing the storm troopers -- The swindle sheet -- Thank you for your support -- Distribution -- To market, to market -- Something in store -- Putting on a show -- Can I help you? -- Export or die -- Who sold you this then? -- 'Electronic' marketing -- Better, faster, different -- Impact across the board -- Electronic marketing -- Going electronic -- Ever more possibilities (and complications) -- The future -- Markets -- Today the world -- Technology rules (regardless) -- Taking marketing forward -- Desperation -- Competition -- Will you make a successful marketer?
650			_aMarketing.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5050*6500*9992
909			_a2266
999			_c2178 _d2178