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| 005 | 20260112063247.0 | ||
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| 050 |
_a338.4730223 _bTUN |
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| 082 |
_a338.4730223 _bTUN [ Shelf 27 ] |
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| 100 |
_aTungate, Mark, _d 1967- |
||
| 245 |
_aMedia monoliths : _bhow great media brands thrive and survive / _cMark Tungate. |
||
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2004. |
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| 300 |
_aviii, 261 p. : _bill. (some col.) ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [250]-251) and index. | ||
| 650 |
_aMass media _x Economic aspects. |
||
| 650 | _aBrand name products | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*9992 | ||
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_c2176 _d2176 |
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