| 000 | 01214nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063221.0 | ||
| 020 | _a0805812830 (alk. paper) | ||
| 020 | _a0805812849 (pbk. : alk. paper) | ||
| 039 |
_a202110071249 _bstaff _c201301170616 _d staff _c200907260036 _d staff _y 200907260035 _z staff |
||
| 050 |
_a658.827 _bAAK |
||
| 082 |
_a658.827 _bAAK [ Shelf 69 ] |
||
| 245 |
_aBrand equity & advertising : _badvertising's role in building strong brands / _cedited by David A. Aaker, Alexander L. Biel. |
||
| 246 | _aBrand equity and advertising | ||
| 260 |
_aHillsdale, N.J. : _bLawrence Erlbaum Associates, _c1993. |
||
| 300 |
_ax, 380 p. : _bill. ; _c23 cm. |
||
| 440 | _aAdvertising and consumer psychology | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aBrand name products _x Valuation _x Congresses. |
||
| 650 |
_aAdvertising _x Brand name products _x Congresses. |
||
| 700 | _aAaker, David A. | ||
| 700 | _aBiel, Alexander L. | ||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0742/92040963-d.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*2450*2460*2600*3000*4400*5040*6500*6501*7000*7001*8560*9992 | ||
| 909 | _a223 | ||
| 999 |
_c216 _d216 |
||