| 000 | 00902nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063247.0 | ||
| 020 | _a9780749453787 | ||
| 039 |
_a202110121628 _bstaff _c201407221848 _d staff _c201002230255 _d staff _y 201002230254 _z staff |
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| 050 |
_a658.802 _bMCD |
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| 082 |
_a658.802 _bMCD [ SHelf 67 ] |
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| 100 | _aMcDonald, Malcolm. | ||
| 240 | _aHow come your marketing plans aren't working? | ||
| 245 |
_aMalcolm McDonald on marketing planning : _bunderstanding marketing plans and strategy / _cMalcolm McDonald. |
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| 260 |
_aLondon : _aPhiladelphia : _bKogan Page, _c2008. |
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| 300 |
_ax, 197 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references (p. 192) and index. | ||
| 650 |
_aMarketing _x Planning. |
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| 650 |
_aMarketing _x Management. |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2400*2450*2600*3000*5040*6500*6501*9992 | ||
| 909 | _a2236 | ||
| 999 |
_c2154 _d2154 |
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