000 01260nam a2200289 a 4500
005 20260112063221.0
020 _a0071466142 (alk. paper)
020 _a9780071466141
020 _a0070659216
020 _a0070659214
039 _a202110071225
_bstaff
_c201301180049
_d staff
_c200907260033
_d staff
_y 200907260032
_z staff
050 _a658.827
_bNAD
082 _a658.827
_bNAD [ Shelf 69 ]
100 _aNadeau, Raymond.
245 _aLiving brands :
_bcollaboration + innovation = customer fascination /
_cRaymond A. Nadeau.
260 _aNew York :
_bMcGraw-Hill,
_cc2007.
300 _axxx, 302 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [287]-288) and index.
650 _aBrand name products.
650 _aAdvertising
_x Brand name products.
856 _Table of contents only
_u http://www.loc.gov/catdir/toc/ecip0615/2006018778.html
856 _Contributor biographical information
_u http://www.loc.gov/catdir/enhancements/fy0664/2006018778-b.html
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0664/2006018778-d.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0202*0203*0500*0820*1000*2450*2600*3000*5040*6500*6501*8560*8561*8562*9992
909 _a222
999 _c215
_d215