| 000 | 00883nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063247.0 | ||
| 020 | _a9780749445256 | ||
| 039 |
_a202110071241 _bstaff _c201301170059 _d staff _c201002220117 _d staff _y 201002220116 _z staff |
||
| 050 |
_a658.827 _bLEP |
||
| 082 |
_a658.827 _bLEP [ Shelf 69 ] |
||
| 100 |
_aLePla, F. Joseph, _d 1955- |
||
| 245 |
_aIntegrated branding : _bbecoming brand-driven through company-wide action / _cF. Joseph LePla & Lynn M. Parker. |
||
| 250 | _aRev. ed. | ||
| 260 |
_aLondon ; _aMilford, CT : _bKogan Page, _c2002. |
||
| 300 |
_axiv, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [285]-287) and index. | ||
| 650 | _aBranding (Marketing) | ||
| 700 |
_aParker, Lynn M., _d 1956- |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992 | ||
| 909 | _a2211 | ||
| 999 |
_c2135 _d2135 |
||