000			01291nam a2200241 a 4500
005			20260112063247.0
020			_a9780749453008
039			_a202110081119 _bstaff _c202110081118 _d staff _c201301210000 _d staff _c201002190524 _d staff _y 201002190523 _z staff
050			_a658.87 _bLIN
082			_a658.87 _bLIN [ Shelf 71 ]
100			_aLincoln, Keith.
245			_aHow to succeed at retail : _bWinning Case Studies and Strategies for Retailers and Brands / _cKeith Lincoln and Lars Thomassen.
260			_aPhiladelphia : _bKogan Page Limited, _cc2009.
300			_axii, 207 p. : _bill. ; _ccm.
500			_aIncludes index.
505			_aREsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
650			_aRetail trade.
650			_aBrand name products.
700			_aThomassen, Lars.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5000*5050*6500*6501*7000*9992
909			_a2208
999			_c2132 _d2132