000			00923nam a2200229 a 4500
005			20260112063247.0
020			_a9780749442132
039			_a202110071244 _bstaff _c201301170100 _d staff _c201002190002 _d staff _y 201002190001 _z staff
082			_a658.827 _bGEL [ Shelf 69 ]
100			_aVan Gelder, Sicco, _d 1964-
245			_aGlobal brand strategy : _bunlocking branding potential across countries, cultures & markets / _cSicco Van Gelder.
260			_aSterling, Va. : _bKogan Page Limited, _c2005.
300			_axii, 260 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [251]-256) and index.
650			_aBrand name products _x Planning.
650			_aBranding (Marketing)
650			_aBrand name products _x Management.
650			_aExport marketing.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0820*1000*2450*2600*3000*5040*6500*6501*6502*6503*9992
909			_a2187
999			_c2113 _d2113