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050 _a746.920688
_bTUN
082 _a746.920688
_bTUN ( Shelve 57 )
100 _aTungate, Mark,
_d 1967-
245 _aFashion brands :
_bbranding style from Armani to Zara /
_cMark Tungate.
260 _aSterling, Va. :
_bKogan Page,
_c2005.
300 _aix, 243 p. :
_bcol. ill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [231]-232) and index.
505 _aThe view from out here; getting changed -- A history of seduction -- Style addicts; the first fashion brand; Poiret raises the stakes; Chanel, Dior and beyond; the death of fashion; the rebirth of fashion; surviving the crash -- Fashioning an identity -- Controlling the plot; Tod's and Diesel -- When haute couture meets high street -- Strategic alliances; chic battles cheap; stockholm syndrome; viva Zara -- The designer as brand -- The new rock and roll; how to be a designer brand; -- The store is the star -- Retail cathedrals; creativity drives consumption; luxury theme parks and urban bazaars -- Anatomy of a trend -- Not quite -- but almost; the style bureau; the new oracles; the cool hunter -- The image-makers -- Portrait of an art director; the alternative image-maker -- They shoot dresses, don't they? -- Brand translators; the limits of experimentation -- This year's model -- Packaging beauty; perfection and imperfection -- Celebrity sells -- Press to impress -- The collections -- The power behind the shows; communication via catwalk; haute couture laid low; front-row fever -- Accessorize all areas -- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of plundering the past -- Targeted male -- 'Very GQ'; fine and dandy; a tailor-made opportunity; groom for improvement -- Urban athletes -- Getting on track; expect a gadget; stars and streets -- Virtually dressed -- The success story; interactive catalogues -- Brave new market -- A promotional tightrope; from China with cloth -- The faking game -- Behind the seams -- The local solution; -- Fashion goes back to the future -- From thrift to vintage; the politics of nostalgia -- Conclusion.
650 _aFashion merchandising.
650 _aBranding (Marketing)
650 _aAdvertising
_x Fashion.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*9992
909 _a2178
999 _c2105
_d2105