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_z staff
050 _a658.4012
_bFOE
082 _a658.4012
_bFOE [ Shelf 51 ]
100 _aFoerster, Anja.
245 _aDifferent thinking :
_bcreative strategies for developing the innovative business /
_cAnja Foerster and Peter Kreuz.
260 _aPhiladelphia :
_bKogan Page Limited,
_c2009.
300 _aviii, 198 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. [191]-192) and index.
505 _aDifferent thinking : strategy. The 360 view : glean inspiration from other industries. Dead centre : get out of those middle-of-the-market segments-fast! Travel light : cut the ballast -- Different thinking : markets. Out of the box : create completely new markets. Maxi size and mini size : place no geographical limits on your success. Mix it! Conquer new markets with innovative combinations. Quasi-monopolies : be the champion -- Different thinking : products. Product DNA : question existing product concepts. Design matters : design as a competitive factor. Experience inside : create an experience, trigger emotions. Easy Inc : offer clarity, cut out the frills to make your product irresistible -- Different thinking : price. Price DNA : question the established price models. Price polarization : send your prices skyrocketing or plummeting-and win. Pricing in-between. Be smart-position yourself in the middle of the market. The Rockefeller principle : give away the lamp and sell the oil. Personalized price : let the customer set the price. Free price : offer freebies to your customers and let others foot the bill. Off you go!
650 _aCreative ability in business.
650 _aStrategic planning.
650 _aOrganizational change.
650 _aIndustrial management
_x Technological innovations.
700 _aKreuz, Peter.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*7000*9992
909 _a2163
999 _c2094
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