000			01078nam a2200277 a 4500
005			20260112063246.0
020			_a9781861976642
039			_a202110071250 _bstaff _c201301170054 _d staff _c201002160308 _d staff _c201002160301 _d staff _y 201002160300 _z staff
050			_a658.827 _bCLI
082			_a658.827 _bCLI [ Shelf 69 ]
245			_aBrands and branding / _c[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260			_aPrinceton, NJ : _bBloomberg Press, _c2004.
300			_axv, 256 p. : _bill. (some col.) ; _c22 cm.
440		4	_aThe economist series
504			_aIncludes bibliographical references and index.
650			_aBrand name products.
650			_aBranding (Marketing)
650			_aBrand name products _x Management.
650			_aBrand name products _x Forecasting.
700			_aClifton, Rita.
700			_aSimmons, John, _d 1948-
700			_aAhmad, Sameena.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*2450*2600*3000*4400*5040*6500*6501*6502*6503*7000*7001*7002*9992
909			_a2143
999			_c2076 _d2076