| 000 | 01552nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063246.0 | ||
| 020 | _a978074945156 | ||
| 039 |
_a202110071222 _bstaff _c201301170059 _d staff _c201002160125 _d staff _c201002160124 _d staff _y 201002160120 _z staff |
||
| 050 |
_a658.827 _bLEH |
||
| 082 |
_a658.827 _bLEH [ Shelf 69 ] |
||
| 100 | _aLehu, Jean-Marc. | ||
| 245 |
_aBranded entertainment : _bproduct placement & brand strategy in the entertainment business / _cJean-Marc Lehu. |
||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2007. |
||
| 300 |
_aix, 266 p. : _bill. ; _c24 cm. |
||
| 505 | _aOrigins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Fland�e -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management. | ||
| 650 | _aProduct placement in mass media. | ||
| 650 | _aProduct management. | ||
| 650 | _aBranding (Marketing) | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5050*6500*6501*6502*9992 | ||
| 909 | _a2141 | ||
| 999 |
_c2074 _d2074 |
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