000			00995nam a2200241 a 4500
005			20260112063246.0
020			_a0749448954
020			_a9780749448950
039			_a202110131637 _bstaff _c201502041401 _d staff _c201212200156 _d staff _c201002150502 _d staff _y 201002150456 _z staff
050			_a658.56 _bLEH
082			_a658.56 _bLEH [ Shelf 64 ]
100			_aLehu, Jean-Marc.
245			_aBrand rejuvenation : _bhow to protect, strengthen & add value to your brand to prevent it from ageing / _cJean-Marc Lehu ; [translated by Anglia Translations].
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2006.
300			_axii, 252 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [225]-234) and index.
650			_aProduct management.
650			_aProduct life cycle.
650			_aBranding (Marketing) _x Management.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*9992
909			_a2139
999			_c2072 _d2072