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020			_a0749442123
039			_a202110071221 _bstaff _c201301180044 _d staff _c201002150313 _d staff _y 201002150311 _z staff
050			_a658.827 _bIND
082			_a658.827 _bIND [ Shelf 69 ]
245			_aBeyond branding / _cedited by Nicholas Ind.
260			_aLondon, UK ; _aSterling, VA : _bKogan Page, _c2003.
300			_axviii, 236 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aA brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan.
650			_aBrand name products.
650			_aBranding (Marketing)
650			_aBrand choice.
650			_aProduct management.
700			_aInd, Nicholas.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*2450*2600*3000*5040*5050*6500*6501*6502*6503*7000*9992
909			_a2135
999			_c2068 _d2068