| 000 | 02886nam a2200253 a 4500 | ||
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| 005 | 20260112063246.0 | ||
| 020 | _a9788175543522 | ||
| 039 |
_a202110071434 _bstaff _c201301180117 _d staff _c201002120328 _d staff _y 201002120326 _z staff |
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| 050 |
_a658.83 _bADA |
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| 082 |
_a658.83 _bADA [ Shelf 70 ] |
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| 100 | _aAdams, Karen. | ||
| 245 | 3 |
_aAn introduction to market & social research : _bplanning & using research tools & techniques / _cKaren Adams & Ian Brace. |
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| 246 | _aIntroduction to market and social research | ||
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2006. |
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| 300 |
_aiv, 154 p. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [149]) and index. | ||
| 505 | _aIntroduction to market research -- Why do I need research? Introducing market research -- What do I need to know? Defining research objectives -- How am I going to do it? Selecting a research design -- How can I gather information? Identifying different research methods -- Designing a research project: the tools of market research -- Who should I talk to? Understanding how sampling works -- Where can I find the data I need? Using quantitative research methods -- How can I find out what people feel about issues? Using qualitative research methods -- What questions should I ask? Designing the questionnaire -- Completing a market research project -- How do I know what it all means? Analysing research data -- What do I do with the information? Reporting and communicating research findings -- Where do I go from here? Developing your career in market research -- Test Yourself -- Task Answer Guide. | ||
| 520 |
_aAn Introduction to Market and Social Research is an easy -to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. _bThis step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectivily in business decision making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. Key topics covered include: introducing market research; defingin research objectives; selecting a research design; identifying different research methods; understanding how sampling works; using quantitative research methods; using qualitative research methods; designing the questionaire; analysing research data; reporting and communicating research findings; developing your career in market research. |
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| 650 | _aMarketing research. | ||
| 700 |
_aBrace, Ian, _d 1949- |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*5040*5050*5200*6500*7000*9992 | ||
| 909 | _a2119 | ||
| 999 |
_c2053 _d2053 |
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