000			01295nam a2200229 a 4500
005			20260112063246.0
020			_a9780749452582
039			_a202110081623 _bstaff _c201301210549 _d staff _c201212050519 _d staff _c201002120300 _d staff _y 201002120257 _z staff
050			_a659.109 _bTUN
082			_a659.109 _bTUN [ Shelf 72 ]
100			_aTungate, Mark, _d 1967-
245			_aAdland : _ba global history of advertising / _cMark Tungate.
246			_aAd land
260			_aLondon ; _aPhiladelphia : _bKogan Page, _c2007.
300			_ax, 278 p. : _bill. (some col.) ; _c24 cm.
504			_aIncludes bibliographical references (p. [269]-271) and index.
505			_aPioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future .
650			_aAdvertising _x History.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2600*3000*5040*5050*6500*9992
909			_a2116
999			_c2051 _d2051