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020			_a9789812838278
039			_a202110071231 _bstaff _c201301150344 _d staff _c201002100319 _d staff _y 201002100316 _z staff
050			_a658.812 _bSOM
082			_a658.812 _bSOM [ Shelf 69 ]
100			_aSoman, Dilip.
245			_aManaging customer value : _bone stage at a time / _cby Dilip Soman & Sara N-Marandi.
260			_aSingapore ; _aHackensack, NJ : _bWorld Scientific Pub., _cc2010.
300			_a401p.24 cm.
504			_aIncludes bibliographical references and index.
505			_aManaging customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
650			_aCustomer relations _x Management.
650			_aMarketing _x Management.
650			_aCustomer loyalty.
700			_aN-Marandi, Sara.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*7000*9992
909			_a2098
999			_c2034 _d2034