| 000 | 00845nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063245.0 | ||
| 020 | _a9788120314757 | ||
| 039 |
_a202110121331 _bstaff _c201301080440 _d staff _c201002012356 _d staff _y 201002012331 _z staff |
||
| 050 |
_a658.8 _bLIL |
||
| 082 |
_a658.8 _bLIL [ Shelf 67 ] |
||
| 100 |
_aLilien, Gary L., _d 1946- |
||
| 245 |
_aMarketing models / _cGary L. Lilien, Philip Kotler, K. Sridhar Moorthy. |
||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _cc1992. |
||
| 300 |
_axv, 803 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 715-776) and indexes.. | ||
| 650 |
_aMarketing _x Management. |
||
| 700 | _aKotler, Philip. | ||
| 700 | _aMoorthy, K. Sridhar. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*7000*7001*9992 | ||
| 909 | _a2063 | ||
| 999 |
_c2002 _d2002 |
||