| 000 | 01193cam a22002774a 4500 | ||
|---|---|---|---|
| 005 | 20260112063221.0 | ||
| 010 | _a2002-010873 | ||
| 020 | _a9780070586772 | ||
| 039 |
_a202111081256 _bstaff _c201301150423 _d staff _c200907252305 _d staff _y 200907252257 _z staff |
||
| 050 |
_a658.812 _bFRE |
||
| 082 |
_a658.812 _bFRE [ Shelf 15 ] |
||
| 245 |
_aThe ultimate CRM handbook : _bstrategies and concepts for building enduring customer loyalty and profitability / _cJohn G. Freeland, editor. |
||
| 246 | 3 | 0 | _aCRM handbook |
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill, _cc2003. |
||
| 300 |
_aviii, 353 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 313-319) and index. | ||
| 650 |
_aCustomer relations _x Management. |
||
| 650 | _aBranding (Marketing) | ||
| 650 | _aCustomer loyalty. | ||
| 700 | _aFreeland, John G. | ||
| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/bios/mh041/2002010873.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/mh031/2002010873.html |
||
| 991 | _aVIRTUA | ||
| 991 | _aVTLSSORT0080*0100*0200*0500*0820*2450*2460*2600*3000*5040*6500*6501*6502*7000*8560*8561*9992 | ||
| 909 | _a207 | ||
| 999 |
_c200 _d200 |
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