| 000 | 00925nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063245.0 | ||
| 020 | _a9788120325296 | ||
| 039 |
_a202110081624 _bstaff _c201301210547 _d staff _c201212050518 _d staff _c201002010549 _d staff _y 201002010541 _z staff |
||
| 050 |
_a659.111 _bKEL |
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| 082 |
_a659.111 _bKEL [ Shelf 72 ] |
||
| 100 |
_aKelley, Larry D., _d 1955- |
||
| 245 |
_aAdvertising media planning : _ba brand management approach / _cLarry D. Kelley and Donald W. Jugenheimer. |
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| 260 |
_aNew Delhi : _bPrentice Hall of India, _cc2004. |
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| 300 |
_avii, 144 p. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aAdvertising media planning. | ||
| 650 | _aBrand name products. | ||
| 650 | _aMarketing. | ||
| 700 | _aJugenheimer, Donald W. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*6500*6501*6502*7000*9992 | ||
| 909 | _a2057 | ||
| 999 |
_c1996 _d1996 |
||