000 00867nam a2200241 a 4500
005 20260112063243.0
020 _a1861976054
039 _a202110071220
_bstaff
_c201301180014
_d staff
_c200911230134
_d staff
_y 200911230133
_z staff
050 _a658.827
_bRIE
082 _a658.827
_bRIE [ Shelf 69 ]
100 _aRies, Al.
245 _aThe 22 immutable laws of branding :
_bhow to build a product or service into a world-class brand /
_cAl Ries and Laura Ries.
246 _aTwenty-two immutable laws of branding
250 _a1st ed.
260 _aNew York :
_bHarperBusiness,
_cc1998.
300 _aviii, 182 p. :
_bill. ;
_c22 cm.
500 _aIncludes index.
650 _aBranding (Marketing)
700 _aRies, Laura.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*5000*6500*7000*9992
909 _a1910
999 _c1874
_d1874