000 01014nam a2200265 a 4500
005 20260112063242.0
020 _a9781403998521 (paper)
039 _a202110121613
_bstaff
_c201301090150
_d staff
_c200910122200
_d staff
_y 200910122157
_z staff
050 _a658.80094
_bLAM
082 _a658.80094
_bLAM [ Shelf 67 ]
100 _aLambin, Jean-Jacques,
_d 1933-
245 _aMarket-driven management :
_bstrategic and operational marketing /
_cby Jean-Jacques Lambin, Ruben Chumpitaz and Isabelle Schuiling.
250 _a2nd ed.
260 _aNew York :
_bPalgrave Macmillan,
_c2007.
263 _a0703
300 _a477 p. 25cm.
504 _aIncludes bibliographical references and index.
650 _aMarketing
_z Europe.
650 _aMarketing
_z Europe
_x Management.
700 _aChumpitaz Caceres, Ruben.
700 _aSchuiling, Isabelle,
_d 1962-
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*2630*3000*5040*6500*6501*7000*7001*9992
909 _a1783
999 _c1752
_d1752