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020			_a9780230633896
039			_a202110121653 _bstaff _c201301090501 _d staff _c200907250312 _d staff _c200907250311 _d staff _y 200907250310 _z staff
050			_a658.804 _bBHA
082			_a658.804 _bBHA [ Shelf 68 ]
100			_aBhatia, Tej K.
245			_aAdvertising & marketing in rural India : _blanguage, culture, and communication / _cTej K. Bhatia.
246			_aAdvertising and marketing in rural India
250			_a2nd ed.
260			_aNew Delhi : _bMacmillan India, _c2007.
300			_axxvii, 327 p. : _bchiefly col. ill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [297]-312) and index.
650			_aAdvertising _z India.
650			_aAdvertising _x Language.
650			_aMarketing _z India.
650			_aCommunication in marketing _z India.
991			_aVIRTUA
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2460*2500*2600*3000*5040*6500*6501*6502*6503*9992
909			_a177
999			_c170 _d170