000			01821cam a2200325 a 4500
005			20260112063220.0
020			_a9780071454094
039			_a202110121652 _bstaff _c201301090511 _d staff _c200907250308 _d staff _y 200907250306 _z staff
050			_a796.0698 _bREI
082			_a796.0698 _bREI [ Shelf 68 ]
100			_aRein, Irving J.
245			_aThe elusive fan : _breinventing sports in a crowded marketplace / _cIrving Rein, Philip Kotler, Ben Shields.
260			_aNew York : _bMcGraw-Hill, _cc2006.
300			_axiv, 345 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 307-327) and index.
505			_aReaching the elusive fan : The fan challenge; Sports in trouble; How fans connect -- Connecting to the elusive fan: Reinventing the sports brand; Generating the sports brand transformation; Implementing the sports brand transformation; Communicating the sports brand -- Surviving in the sports fan marketplace: Sustaining the fan connection; Successful cases in sports branding; The future of fan connection.
650			_aSports _x Marketing.
650			_aSports _x Economic aspects.
650			_aCommunication in marketing.
650			_aSports spectators _z United States.
650			_aProfessional sports _z United States.
700			_aKotler, Philip.
700			_aShields, Ben.
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
856			_Table of contents _u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
991			_aVIRTUA
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*6502*6503*6504*7000*7001*8560*8561*8562*9992
909			_a176
999			_c169 _d169