000			01422nam a2200253 a 4500
005			20260112063220.0
020			_a9780761935889 (hard back)
039			_a202110121651 _bstaff _c201301090506 _d staff _c200907250314 _d staff _c200907250313 _d staff _y 200907250305 _z staff
050			_a658.804 _bVEL
082			_a658.804 _bVEL [ Shelf 68 ]
100			_aVelayudhan, Sanal Kumar, _d 1955-
245			_aRural marketing : _btargeting the non-urban consumer / _cSanal Kumar Velayudhan.
250			_a2nd ed.
260			_aNew Delhi ; _aThousand Oaks, Calif. : _bSAGE, _c2007.
300			_a249 p.; _c20 cm.
504			_aIncludes bibliographical references (p. ) and index.
505			_aRural marketing : opportunities and challenges -- Profile of the rural market -- Rural consumer -- Researching rural markets -- Value offering -- Communicating in the rural market landscape -- Communication : language and culture -- Operationalizing communication strategy : issues and approaches in media -- Retailer as a route to the rural market -- Haats, melas and mobile traders -- Access the rural consumer : emerging channels -- A competitive strategy for rural markets.
650			_aMarketing _z India.
650			_aConsumer behavior _z India.
651			_aIndia _x Rural conditions.
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*5050*6500*6501*6510*9992
909			_a175
999			_c168 _d168