| 000 | 01295nam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a0195691689 | ||
| 020 | _a0195691687 | ||
| 039 |
_a202110121644 _bstaff _c201301090228 _d staff _c200907250304 _d staff _y 200907250302 _z staff |
||
| 050 |
_a658.802 _bWES |
||
| 082 |
_a658.802 _bWES [ Shelf 67 ] |
||
| 100 | _aWest, Douglas C. | ||
| 245 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
||
| 260 |
_aOxford ; _aNew York : _bOxford University Press, _c2006. |
||
| 300 |
_axxv, 517 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _x Decision making. |
||
| 650 |
_aMarketing _x Management. |
||
| 700 |
_aFord, John B. _q (John Battice), _d 1949- |
||
| 700 | _aIbrahim, Essam. | ||
| 856 |
_Table of contents only _u http://www.loc.gov/catdir/toc/fy0613/2006007845.html |
||
| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0722/2006007845-b.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0722/2006007845-d.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*6500*6501*7000*7001*8560*8561*8562*9992 | ||
| 909 | _a174 | ||
| 999 |
_c167 _d167 |
||