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| 020 | _a0143061892 | ||
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_a202110121633 _bstaff _c201301090011 _d staff _c201102240107 _d staff _c200907250302 _d staff _y 200907250300 _z staff |
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| 050 |
_a658.802 _bKUM |
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| 082 |
_a658.802 _bKUM [ Shelf 67 ] |
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| 100 | _aKumar, Nirmalya. | ||
| 245 |
_aMarketing as strategy : _bunderstanding the CEO's agenda for driving growth and innovation / _cNirmalya Kumar ; [foreword by Philip Kotler] |
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| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2004. |
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| 300 |
_axv, 270 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [247]-258) and index. | ||
| 505 | _aFrom marketing as a function to marketing as a transformational engine -- From market segments to strategic segments -- From selling products to innovating solutions -- From declining to growing distribution channels -- From branded bulldozers to global distribution partners -- From acquiring to rationalizing brands for profit -- From market-driven to market-[d]riving -- From strategic business units to corporate marketing. | ||
| 650 | _aMarketing. | ||
| 650 | _aStrategic planning. | ||
| 856 |
_Table of contents _u http://www.loc.gov/catdir/toc/ecip0411/2003025721.html |
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| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*5040*5050*6500*6501*8560*9992 | ||
| 909 | _a173 | ||
| 999 |
_c166 _d166 |
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