000 00978nam a2200265 a 4500
005 20260112063220.0
020 _a0070586691
020 _a0070586697
039 _a202110121646
_bstaff
_c201301090008
_d staff
_c200907250258
_d staff
_y 200907250255
_z staff
050 _a658.802
_bBOW
082 _a658.802
_bBOW [ Shelf 67 ]
100 _aBowersox, Donald J.
245 _aStrategic marketing channel management /
_cDonald J. Bowersox, M. Bixby Cooper.
260 _aNew York :
_bMcGraw-Hill,
_c2004.
300 _axix, 488 p. :
_bill. ;
_c24 cm.
440 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references (p. 458-459) and index.
650 _aMarketing channels
_x Management.
650 _aBusiness logistics.
650 _aPhysical distribution of goods.
700 _aCooper, M. Bixby.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*1000*2450*2600*3000*4400*5040*6500*6501*6502*7000*9992
909 _a172
999 _c165
_d165