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_a202110121402 _bstaff _c201301090049 _d staff _c200907250236 _d staff _y 200907250235 _z staff |
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| 050 |
_a658.8 _bPAR |
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| 082 |
_a658.8 _bPAR [ Shelf 67 ] |
||
| 100 |
_aParry, Mark E. _q (Mark Edward), _d 1957- |
||
| 245 |
_aStrategic marketing management : _ba means-end approach / _cMark E. Parry. |
||
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_aix, 275 p. : _bill. ; _c24 cm. |
||
| 440 | _aMcGraw-Hill executive MBA series | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _x Management. |
||
| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/bios/mh041/2001044761.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/description/mh024/2001044761.html |
||
| 991 | _aVIRTUA40 | ||
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| 909 | _a166 | ||
| 999 |
_c159 _d159 |
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