000			01335nam a2200301 a 4500
005			20260112063220.0
020			_a0072961945 (alk. paper)
039			_a202110121342 _bstaff _c201301080133 _d staff _c200907250153 _d staff _y 200907250151 _z staff
050			_a658.8 _bZEI
082			_a658.8 _bZEI [ Shelf 67 ]
100			_aZeithaml, Valarie A.
245			_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250			_a4th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc2006.
300			_axxvii, 743 p. : _bill., map ; _c27 cm.
504			_aIncludes bibliographical references and index.
650			_aService industries _x Marketing.
650			_aCustomer services.
650			_aMarketing.
700			_aBitner, Mary Jo.
700			_aGremler, Dwayne D.
856			_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
856			_Table of contents only _u http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
856			_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
991			_aVIRTUA40
991			_aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*7001*8560*8561*8562*9992
909			_a163
999			_c156 _d156