000 00880nam a2200229 a 4500
005 20260112063220.0
020 _a0130451878 (alk. paper)
039 _a202110121519
_bstaff
_c201301070403
_d staff
_c200907250141
_d staff
_y 200907250140
_z staff
050 _a658.8
_bAND
082 _a658.8
_bAND [ Shelf 66 ]
100 _aAnderson, James C.,
_d 1953-
245 _aBusiness market management :
_bunderstanding, creating, and delivering value /
_cJames C. Anderson, James A. Narus.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPearson Prentice Hall,
_cc2004.
300 _axx, 460 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
650 _aIndustrial marketing.
700 _aNarus, James A.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*1000*2450*2500*2600*3000*5040*6500*7000*9992
909 _a159
999 _c152
_d152