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020 _a0471960667
039 _a202110121341
_bstaff
_c201301080141
_d staff
_c200907250134
_d staff
_y 200907250132
_z staff
050 _a658.8
_bGLY
082 _a658.8
_bGLY [ Shelf 67 ]
245 _aUnderstanding services management :
_bintegrating marketing, organisational behaviour, operations, and human resource management /
_cedited by William J. Glynn and James G. Barnes.
260 _aChichester ;
_aNew York :
_bWiley,
_cc1995.
300 _axxvi, 485 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 _aService industries
_x Management.
650 _aCustomer services
_x Management.
650 _aService industries
_x Marketing.
650 _aCustomer services
_x Marketing.
700 _aGlynn, William J.
700 _aBarnes, James G.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0500*0820*2450*2600*3000*5040*6500*6501*6502*6503*7000*7001*9992
909 _a157
999 _c150
_d150