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020 _a0131138650
035 _a13311649
039 _a202110121346
_bstaff
_c201301080134
_d staff
_c200907250120
_d staff
_y 200907250118
_z staff
050 _a658.8
_bLOV
082 _a658.8
_bLOV [ Shelf 67 ]
100 _aLovelock, Christopher H.
245 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock, Jochen Wirtz.
250 _a5th ed.
260 _aUpper Saddle River, N.J. :
_bPearson/Prentice Hall,
_cc2004.
300 _axviii, 594 p. :
_bill., map ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 _aProfessions
_x Marketing.
650 _aService industries
_x Marketing.
700 _aWirtz, Jochen.
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0350*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992
909 _a156
999 _c149
_d149