| 000 | 00936nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a0131138650 | ||
| 035 | _a13311649 | ||
| 039 |
_a202110121346 _bstaff _c201301080134 _d staff _c200907250120 _d staff _y 200907250118 _z staff |
||
| 050 |
_a658.8 _bLOV |
||
| 082 |
_a658.8 _bLOV [ Shelf 67 ] |
||
| 100 | _aLovelock, Christopher H. | ||
| 245 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
||
| 250 | _a5th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2004. |
||
| 300 |
_axviii, 594 p. : _bill., map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aProfessions _x Marketing. |
||
| 650 |
_aService industries _x Marketing. |
||
| 700 | _aWirtz, Jochen. | ||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0350*0500*0820*1000*2450*2500*2600*3000*5040*6500*6501*7000*9992 | ||
| 909 | _a156 | ||
| 999 |
_c149 _d149 |
||