000 01236nam a2200277 a 4500
005 20260112063220.0
020 _a9780071475587 (pbk.)
020 _a0071475583 (pbk.)
039 _a202110121431
_bstaff
_c201502171220
_d staff
_c200907250116
_d staff
_y 200907250114
_z staff
050 _a658.8
_bBUS
082 _a658.8
_bBUS [ Shelf 67 ]
245 _aMarketing power plays :
_bhow the world's most ingenious marketers reach the top of their game /
_cTata Mcgraw-Hill Publishing Company Limited.
260 _aNew York ;
_aLondon :
_bMcGraw-Hill,
_c2007.
300 _aix, 178 p. :
_bill. ;
_c22 cm.
490 _aBusinessWeek
504 _aIncludes bibliographical references (p. 167-168) and index.
650 _aMarketing.
650 _aMarketing
_v Case studies.
710 _aTata Mcgraw-Hill Publishing Company Limited.
830 _aBusinessWeek books.
856 _Contributor biographical information
_u http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html
856 _Publisher description
_u http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html
991 _aVIRTUA40
991 _aVTLSSORT0080*0200*0201*0500*0820*2450*2600*3000*4900*5040*6500*6501*7100*8300*8560*8561*9992
909 _a155
999 _c148
_d148