| 000 | 01236nam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20260112063220.0 | ||
| 020 | _a9780071475587 (pbk.) | ||
| 020 | _a0071475583 (pbk.) | ||
| 039 |
_a202110121431 _bstaff _c201502171220 _d staff _c200907250116 _d staff _y 200907250114 _z staff |
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| 050 |
_a658.8 _bBUS |
||
| 082 |
_a658.8 _bBUS [ Shelf 67 ] |
||
| 245 |
_aMarketing power plays : _bhow the world's most ingenious marketers reach the top of their game / _cTata Mcgraw-Hill Publishing Company Limited. |
||
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _c2007. |
||
| 300 |
_aix, 178 p. : _bill. ; _c22 cm. |
||
| 490 | _aBusinessWeek | ||
| 504 | _aIncludes bibliographical references (p. 167-168) and index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _v Case studies. |
||
| 710 | _aTata Mcgraw-Hill Publishing Company Limited. | ||
| 830 | _aBusinessWeek books. | ||
| 856 |
_Contributor biographical information _u http://www.loc.gov/catdir/enhancements/fy0814/2007278236-b.html |
||
| 856 |
_Publisher description _u http://www.loc.gov/catdir/enhancements/fy0814/2007278236-d.html |
||
| 991 | _aVIRTUA40 | ||
| 991 | _aVTLSSORT0080*0200*0201*0500*0820*2450*2600*3000*4900*5040*6500*6501*7100*8300*8560*8561*9992 | ||
| 909 | _a155 | ||
| 999 |
_c148 _d148 |
||